Arasada Rajshekhar
| Full Name : | Arasada Rajshekhar |
|---|---|
| Designation : | Assistant Professor |
| Department : | MBA |
| Qualification : | MBA |
| Specialization : | Marketing Management |
| Teaching Experience : | 10 Years |
| Industry Experience : | 17 Years |
| Subjects Handled : | Data Mining; Marketing Management; Digital Marketing; Product and Brand Management; Buyer Behavior; E-Commerce |
| Research Interests : | AI in Marketing; Business Analytics; Digital Marketing; Green Marketing / Consumer Behaviour; E-Banking & Customer Preferences; E-Learning Resources in Management Education |
| Publications : | (Journal Articles) “Electronic Learning Resources and Its Usefulness to Teaching Staff in MBA Colleges in Hyderabad” — International Journal and Magazine of Engineering, Technology, Management and Research, ISSN 2320-3706 (Print), October 2017. “Customer Preferences towards E-Banking with reference to Urban and Rural Area Banks” — International Journal of Research in Management Studies, ISSN 2445-7595 (Online) |
| Official Email ID : | - |
| Contact Number : | - |